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Podcast: Built by Business: Amazon FBA, E-Commerce, Brand Building
Episode: #427 - The Amazon Profit Killer Owners Overlook. And It's Not PPC.
Description: Most Amazon brand owners blame ads for shrinking profits—but the real killer might be hiding in your inventory. In this episode, I break down the silent profit leaks that sneak past your ad dashboard but impact your P&L: slow sell-through, poor inventory utilization, over-ordering, and mounting FBA storage fees. I'll give you a practical checklist to audit your inventory strategy, including how to catch flat TACoS with falling profit, calculate SKU-level break-even sell-through rates, and stop reordering out of fear. Plus, I kick things off with: Two Amazon Sell...