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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Avner Baruch: Why Misalignment Is Killing Your Go-To-Market Strategy (and How to Fix It)
Description: In this episode, Marcus speaks with Avner Baruch about the invisible costs of misalignment in go-to-market functions and why focusing on traditional sales metrics like ARR and conversion rates often misses the point.
Avner shares his journey into sales enablement and how it led him to develop a methodology called Project Moneyball, which digs beneath surface metrics to uncover the real issues. By factoring in soft skills, time management, and process adoption, this approach helps teams identify problems much earlier, often during onboarding, rather than waiting months for reports to catch up.
Key Themes Explored:
🔸 The Rea...