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Episode: IAM2476 - Day 156: Starting Anew: Embrace Change
Description: Gresham Harkless reflects on the challenges he's facing as a new franchise broker, particularly when candidates encounter unexpected financing obstacles.
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Gresham shares that one of the toughest but most important parts of the process is recognizing when a candidate may be heading in the wrong direction and making the pivot early, even if it sets the timeline back by several weeks.Â
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He emphasizes how financing plays a central role in determining what brands are accessible, with more established brands often being easier to fund than emerging ones.
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Gresham also mentions the importance of leaning on funding experts earlier in the proc...