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Podcast: The IT Experts Podcast
Episode: EP234 – The MSP Marketing Clock: 12 Steps to Building A Lead Engine That Works
Description: The marketing space for MSPs is full of confusion. Vendors are pushing content that's really just product sales in disguise. Agencies are selling packages that might not suit your niche. And most MSPs we speak to are stuck trying to work out what to say, when to say it and who to say it to. The problem isn't a lack of effort. It's a lack of sequence. That's where this clock comes in. We begin with step one, which is all about identifying your ideal target market. And not in a vague way. "Professional services" is not...