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Podcast: DTC Podcast
Episode: Ep 134: AKNF - Boost Your Email Lists for BFCM With Profitable Contests (Plus iOS15 Evolutions)
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Today we were joined by Julien and Dylan from Pilothouse's email team to discuss a tactic that we're rolling out across multiple clients.Â
The idea is simple: Run a contest where users can enter with an email. Run cold traffic, grow the list, and if you play your cards right you can even profit from this first engagement.
We also chatted about key steps you can take NOW to be prepared for iOS15 -- pre-segmentation (so you don't freak out when o...