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Podcast: Perfume Room
Episode: 173. SISSI FREEMAN (GRANADO) ~ Brazil's Beauty Legacy (the ~other~ BBL)
Description: A 150-year-old beauty brand with over 1,000 SKUs, Granado might be new to US market, but in Brazil, it's a household name. This week, I chat with CMO Sissi Freeman about the brandβs uniquely Brazilian identity, its recent global fragrance boom, what itβs like running this legacy brand in lock step with her father (CEO Christopher Freeman), and the smells most special to Brazilians.SOTD: The Body Shop Full IrisFRAGS MENTIONED:Granado: Iris, Esplendor, Nostalgia, Oasis, Oud, Carioca, Epoque Tropical, Bossa, Citrus Brasilis; CKOne, Carolina Herrera 212, Issey Miyake, LeLi Scents, Granado: Gard...