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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #88: Why Purpose Still Matters | Bill Oberlander, Founder & Creative Chairman at OBERLAND
Description: Why does doing good still feel risky in the boardroom even when it’s good for business?In this episode, OBERLAND Founder & Creative Chairman Bill Oberlander joins Jason Harris to explore the Soul & Science of purpose-driven marketing and talk about why creativity, commerce, and consciousness can (and should) coexist.Bill shares his journey from Madison Avenue to launching a values-first agency that's now AdAge’s Purpose-Led Agency of the Year. He opens up about building OBERLAND from scratch, pitching campaigns like ELF’s So Many Dicks, and why he believes hustle, resilience, and un...