Want to create an interactive transcript for this episode?
Podcast: Keep Optimising
Episode: Email & SMS: Why SMS Should Be Your Next Marketing Move with Naomi Davies
Description: SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start. I chat with Naomi Davis, an expert in the field, who shares actionable insights on the types of campaigns to send and the importance of messaging that provides real value.Integrating SMS into your email marketing strategy is essential for enhancing customer...