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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Consequential AI and customer loyalty with Raj De Datta, CEO of Bloomreach
Description: If brand loyalty is so critical, why does it feel like most companies are treating it like an afterthought by propping it up with outdated programs and hoping customers won’t notice?
Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of the funnel, but as a core driver of long-term brand value and experience strategy.
Today, we’re going to talk about the evolution of customer loyalty and what brands need to do to keep up in a time when consumers have more choice...