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Podcast: Building Better CMOs and Marketing Leaders
Episode: Doug Martin, CMO of General Mills: Emotional Connections Matter
Description: Watch this interview on YouTube
Full transcript
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"Who is this person that I am trying to get to change in behavior? Do I really understand them?" asks Doug Martin, CMO of General Mills.
Understanding consumers deeply, he believes, is an essential skill in the ever-evolving world of marketing, and it's one that General Mills uses constantly to drive brand management and create emotional connections. Doug recommends developing a clear "consumer muse" for each brand, ensuring that marketing strategies resonate on a personal level.
Today on Building Better CMOs, Doug and MMA Global...