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Podcast: Scratch: CMO Interviews
Episode: Tubi's Marketing Playbook to Disrupt the $109Bn Global Streaming Market
Description: Watch our documentary on the Future of the CMO from this link 📺: https://www.youtube.com/watch?v=AXBKelmQomMThis week, we sit down with Nicole Parlapiano, CMO of Tubi, the leading free, ad-supported streaming television (FAST) with the largest content library on the planet - 275 K+ movies and TV episodes. Nicole unpacks how she’s rewriting the rules of entertainment marketing: brand-first positioning, bottom-up cultural relevance, and creative swings that punch way above their media weight.One of the key takeaways from this episode is Nicole’s conviction that the monoculture is DEAD - growth n...