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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Investor Access to Customers
Description: Investor Access to Customers Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In the diligence process, investors may want to talk with the startups' customers. Their goal is to determine how well the product works and how committed they are to the startup's solution. This can be a sensitive topic for founders as their customer relationships are highly confidential and often kept close to the chest. It’s best to have a few customers who will talk with investors and give them a positive review of the product an...