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Podcast: The Ecom Show
Episode: #2 From Corporate to 7-8 Figure Ecommerce Businesses: How To Combine Branding With Direct Response
Description: How To Combine Branding With Direct ResponseIn this episode, Roop Singh, CEO at FifthWeapon, talks about corporate advertising and 7-8 figure marketing.Stop focusing only on numbersYou need to measure numbers to understand how a strategy is performing. It is undeniable that metrics are important.People need to think there are customers behind the numbers. And focus on the creative behind the metrics.All about KPIs...