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Podcast: It's No Fluke
Episode: E184 Simone Banna: Subculture is Key for Market Growth
Description: Simone Banna, the self-proclaimed Queen of Strategy and Culture, is a marketing and partnerships executive known for translating cultural relevance into measurable growth. She specializes in building strategic partnerships that unlock new revenue, expand audiences, and strengthen brand ecosystems across high-impact verticals including sports, technology, and entertainment.Simone has held roles at Klutch Sports Group, MoonPay, Twitch, and the NBA. At Klutch, she led marketing for top basketball talent, bridging athlete influence with brand growth strategy. At MoonPay, she helped scale the company’s footprint through growth partnerships across Web3 and consumer sectors. During her time at Tw...