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Podcast: INSEAD Knowledge Podcast
Episode: Tailoring Strategy to Local Needs
Description: Companies looking to succeed in emerging markets must listen to local needs and tailor their proposition accordingly.That’s the message from Affiliate Professor of Strategy Lite Nartey and digital financial services expert Bruno Akpaka in this INSEAD Knowledge podcast, which examines how mobile payments system Mobile Money was successfully introduced in Ghana.Akpaka, who oversaw the launch of Mobile Money in 2009 as mobile telecom firm MTN’s general manager for Western Central Africa, explains how the company took the time to speak to all stakeholders involved. Alongside banks and regulators, the MTN sent representatives out to s...