Want to create an interactive transcript for this episode?
Podcast: Future Commerce
Episode: The Anti-Blands: Existential Brands and the New Dadaism
Description: The New DadaismDadaism was an intellectual movement post-WWI that focused on subverting the serious.In response to the popularity of minimalism, maximalism has been on the rise. Brands have been using absurdity to reach their markets - specifically with Gen Z and Millennial brands.An Exploration in Brands in this Moment“Topicals really is the Anti-Bland” - PhillipTopicals is a skin care brand founded by two women of color. They have continuously been selling out, even after retailing with Nordstrom. They have individually branded, specified products which tailors to their market.Gen Z is into spir...