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Podcast: Music Ally Focus
Episode: Breaking your music business or artist into new desirable global markets – Symphonic's CEO talks about how they connected successfully with South America and SE Asia
Description: Ep. 168: we speak to Jorge Brea, CEO of Symphonic Distribution, and Guji Lorenzana, Symphonic's Territory Manager, Asia, to talk about successful strategies for international expansion. We talk about:* What has worked well so far in their expansion into Latin America and Asia – and what didn’t go as planned?* When you're entering a new market what are the very first steps you take? What are the absolute essentials for making it work?* What are the key local insights they've uncovered that outsiders tend to miss?* How do you evaluate and build label...