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Podcast: MarTech Podcast â„¢ // Marketing + Technology = Business Growth
Episode: AI-Led Social: Going from listening to interaction (copy) (copy) (copy)
Description: Benjamin Shapiro and Matthew McGrory, Co-founder and CEO of Arwen AI, tackle a strategic question facing modern marketers: when launching an AI-powered social media strategy, should brands prioritize algorithmic optimization or influencer partnerships? Matthew leans toward influencer relationships, arguing that human endorsements carry more weight than trying to game ever-evolving platform algorithms. Benjamin offers a balanced view, framing influencers as a short-term growth lever and algorithmic strategies as a long-term brand asset—comparing it to the difference between paid media and SEO. They also explore the broader definition of influence, highlighting how founders, customers, and even case studies can se...