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Podcast: Grassroots Marketing
Episode: Origins Council Legacy Genetics Research Project Update with Genine Coleman
Description: Genine Coleman, Executive Director of the Origins Council, for an update on the legacy genetics research project. The project aims to identify, document, and preserve California's heritage cannabis strains. Genine detailed that the project involves many academic and community partnerships, including the United Core Alliance. The project received a no-cost extension and is currently midway through a three-year cycle. The initial phase focused on internal structures for community outreach, education, and engagement. They have hosted events, webinars, and tours to engage with communities.The research includes herbarium science to document genetic resources, establish naming conventions...