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Podcast: Grassroots Marketing
Episode: Whoopi Goldberg To Debut Whoop-Tea THC-Infused Beverage at Cannabis Means Business
Description: Kamia Kindle, the founder of SPG Web and Marketing, focusing on her expertise in grassroots marketing and her work with cannabis brands. A significant portion of the discussion revolved around the launch of "Whoop-Tea," a THC-infused beverage in collaboration with Whoopi Goldberg. Kamia explained SPG Web and Marketing's unique "RICHAC" methodology, which strategically combines elements like recognition, instinctiveness, curiosity, and humor in marketing campaigns, and how this approach is being applied to the Whoopi launch to navigate the complexities of cannabis advertising.Kamia provided details about the upcoming launch event for Whoopi in New York...