Want to create an interactive transcript for this episode?
Podcast: New Books in Business, Management, and Marketing
Episode: John Horn, "Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success" (MIT Press, 2023)
Description: Inside the Competitor's Mindset: How to Predict Their Next Move and Position Yourself for Success (MIT Press, 2023) offers a roadmap to help leaders predict, understand, and react to their competitors’ moves. It is a valuable tool to help companies stay ahead of their competitors when the competition is intensifying. To make the right choice when a competitor is working hard to prevent it is difficult. This book demystifies the process. For organizations developing systematic tools to effectively predict competitor behavior, this book provides a powerful, fact-based approach to building insight into A must-read for anyone seeking to better understand thei...