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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Showing Traction at the Seed Level
Description: Showing Traction at the Seed Level Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. At the seed stage, the product is just going into the market. The customer engagement is beginning. Here are some steps to show traction at the seed level: Show signs of repeatability. This can come in several forms as follows: Customers are using the product repeatedly. Show daily, weekly, and monthly active uses. Customers are buying the product repeatedly. Show the number of customers making repeat purchases. Show a repeatable process for acquiring new...