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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: Mini: The Return of HBO Max
Description: What do you call a streaming service that canât sit still? Apparently, HBO Max⌠again.In this Soul & Science mini-episode, Jason unpacks why the HBO brand is once again reclaiming its name, and what this says about brand equity, consumer sentiment, and the fine art of knowing when to walk it back. From Gap to Tropicana to the Twitter-that-shall-not-be-named, some branding detours are better left reversed.Key Takeaways:â
Donât mess with strong brand equityâespecially when itâs called âHBO.ââ
A reversal doesnât have to be a failure if you own it.â
Smart brands...