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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 542: Research methods that drive smarter product management decisions – with Nick Cawthon
Description: UX research practices to maximize product team resources
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TLDR
During my conversation with Nick Cawthon, a UX research expert who drives innovation at Gauge and teaches at the California College of Arts, we explored how product teams can strengthen their customer research capabilities without slowing down development. Nick emphasized that while technology is accelerating design and development at unprecedented speeds, successful product managers must balance this velocity with strategic research methods like ethnographic studies and observational research. The key insight: Investing time upfront in understanding what customers actually...