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Podcast: Business Is Boring
Episode: The compostable cling wrap winning big in the US
Description: In a world drowning in plastic waste, Jon Reed of Compostic is pioneering a revolutionary approach to everyday kitchen products.
Through sheer determination and innovative thinking, Jon transformed a personal frustration with single-use plastics into a thriving business that now sits on the shelves of major US retailers like Whole Foods and Target. His home compostable cling film and kitchen bags represent more than just a product - they're a bold challenge to the traditional plastics industry. He has expanded Compostic from a small New Zealand startup to a brand distributed across thousands of stores.
2025...