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Podcast: How I Do Content
Episode: 202. You Think Your Offer’s a “No-Brainer” – Here’s Why No One’s Buying It
Description: One of the phrases I hate hearing in the online space is “this offer is a no-brainer.”Now I’m not just being a hater because I do believe in the concept of a “no-brainer” offer – it should be an easy decision for your ideal clients to buy.BUT the reason I hate the term is because what I see 99% of the time is people slap that label on their offer – and then stop there. They don’t explain why it’s a no-brainer offer or why it’s a no-brainer for their ideal client – that’s lazy messaging...