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Podcast: Let's Talk Cabling!
Episode: From Tech to Salesperson: Building Trust in the ICT Industry
Description: Send us Fan MailTim Carroll joins Chuck to share expert strategies for technicians transitioning to sales roles or starting their own low-voltage businesses, providing practical wisdom from his 25 years of industry experience and his book "Sales by the Book."• Everyone is a salesperson, especially technicians who represent the company to customers• ICT sales differ from other industries due to complex channels involving consultants, architects, contractors, manufacturers, and end users• Avoid "product dumping" and focus first on discovery to understand customer pain points• The four anchors of successful sales: persistence, patience, integrity, and atti...