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Podcast: Taste Radio
Episode: Ep. 175: They Called Him Crazy. Now They're Eating Their Words… And His Pickles.
Description: Travis Grillo heard it over and over: "you're crazy." It's a line that many entrepreneurs are familiar with, but Grillo's plan to launch a fresh pickle brand was met with particular derision. Unfazed by the naysayers, in 2009 he opened a small food cart in Boston selling pickle spears to the city's denizens and tourists. The cart became a cult sensation, and Grillo, who used to wear a pickle-shaped costume while selling his wares, made a million dollars by his third year. Grillo's Pickles has since become a nationally distributed brand carried at several major chains, including Target...