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Podcast: Taste Radio
Episode: Ep. 173: In The Booming Business of eSports, This Brand Is Pressing All The Right Buttons
Description: Immersed in the booming business of esports, G Fuel, a fast-growing brand of gamer-focused energy powders and ready-to-drink beverages, is pressing all the right buttons. Since its debut in 2014, G Fuel's rapid ascent has mirrored that of competitive video gaming, an industry expected to top $1 billion in revenue this year. Having amassed a loyal following of esports participants and enthusiasts, G Fuel products generated overall sales of $25 million last year; according to Cliff Morgan, founder of G Fuel parent company Gamma Labs, its powders alone are currently pulling in $1 million per week. In an interview...