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Podcast: Taste Radio
Episode: Ep. 172: Why Guayaki's David Karr Stopped Worrying About The Future and How It Made Him a Better Leader
Description: If you're familiar with yerba mate, you're probably familiar with Guayaki. Founded in 1996, Guayaki was one of the first companies to introduce yerba mate -- a naturally caffeinated herbal infusion native to South America -- to U.S. consumers. In the years since, the brand, which markets a range of ready-to-drink and loose leaf products, helped create a loyal and rapidly expanding market for the beverage, while establishing itself as a vertically integrated company driven by responsible and sustainable business practices. In an interview included in this episode, co-founder David Karr discussed why a focus on...