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Podcast: Taste Radio
Episode: Ep. 171: How Jelly Belly Turned a Colossal Failure Into One of Its Greatest Successes
Description: A pioneer of premium candy, Jelly Belly made its name by infusing jelly beans with innovative and oddball flavors, like buttered popcorn, juicy pear, strawberry cheesecake and toasted marshmallow. Driven by consumer demand for new and interesting flavor experiences, the brand has consistently pushed the envelope with product development, an innovation strategy that's resulted in plenty of wins, along with a few howlers. However, in an interview included in this episode Jelly Belly president/CEO Lisa Rowland explained her belief that "you never know when our failures are going to be something that may turn into one o...