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Podcast: Taste Radio
Episode: Ep. 168: The CEO Behind C4 On The Power of Premium & Keys to Explosive Growth
Description: Doss Cunningham was just a few years out of college when he was unexpectedly thrust into the role of CEO at sports nutrition company Nutrabolt in 2007. His primary focus: "don't screw it up." Cunningham's transition was not only successful, he since transformed Nutrabolt from a middling category player into an industry-leading powerhouse. Anchored by best-selling pre-workout brand C4, Nutrabolt is the largest independently owned nutraceutical company in the world, with retail sales exceeding $650 million. In an interview included in this episode, Cunningham spoke about his remarkable rise to the CEO role, and why focusing on...