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Podcast: Taste Radio
Episode: Insider Ep. 31: Who Really Owns Your Brand? Hint: It's Not You.
Description: You might have put time, money, blood, sweat and tears into building your brand, but at the end of the day it doesn't belong to you. That's the perspective of Christian Krogstad and Thomas Mooney, the co-founders of Westward Whiskey, which helped establish the rapidly growing American single-malt whiskey category. As part of a wide-ranging conversation included in this episode, Krogstad and Mooney explained that consumers, via their palates and wallets, are Westward's true owners. "We share a belief that it's Westward, not either of us, that should be famous," Mooney said. "And that we...