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Podcast: Taste Radio
Episode: Insider Ep. 24: Hey Siri, How Do You Build a Millennial Brand?
Description: Just three and a half months since its debut, Recess, a sparkling water brand infused with CBD and adaptogens, has generated an incredible amount of buzz. Profiled in mainstream media outlets, including The New York Times, Forbes and CNBC, Recess has been dubbed the "LaCroix of CBD" and within days of its launch the products were backordered for weeks. So what's behind the hype? In an interview included in this episode, Recess founder/CEO Benjamin Witte spoke about the brand's creation and how he set it up for a fast start. He also discussed the company's long-term...