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Podcast: Taste Radio
Episode: Ep. 144: How The Creator of Sailor Jerry Rum and Hendrick's Gin Builds Iconic Brands
Description: For Steve Grasse, the founder of Philadelphia-based creative agency Quaker City Mercantile, inspiration often comes from the music business. In an interview included in this episode, Grasse, who created iconic spirit brands Sailor Jerry Rum and Hendrick's Gin, explained that he's "always approached brands like bands." "Bands create passion and excitement; and they're not always trying to sell you something," he said. "The content is what you're excited about… and you become part of their circle and their lives. They created an identity that was visual, that was audible and that was also visceral. And then they to...