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Podcast: Taste Radio
Episode: Insider Ep. 5: Why Not Dwelling On The Competition Has Helped Spindrift Continue to Sparkle
Description: Taste Radio listeners may recall that we first featured Spindrift founder and CEO Bill Creelman on the podcast in 2016. At the time, Spindrift was undergoing a major shift in its business strategy, discontinuing the craft sodas upon which it was founded to focus on its fast-growing sparkling water line. In the years since, Spindrift has continued to thoughtfully evolve its positioning as a premium and differentiated sparkling water brand in various ways, such as curbing its use of added natural flavors. Despite a highly competitive environment for sparkling water, Spindrift has succeeded by staying focused on its ow...