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Podcast: Taste Radio
Episode: Ep. 133: The BluePrint For a Legacy of Wellness, Success and Getting a Direct Line to Howard Schultz
Description: BluePrint founders Zoë Sakoutis and Erica Huss admit they don't drink as much juice as they used to. It may seem odd that the creators of BluePrint, which pioneered the packaged cold-pressed juice category and helped mainstream juice cleansing, have cut back on their consumption of fruit and vegetable blends. However, Sakoutis and Huss point out that since the launch of their brand in 2007, there's been a dramatic increase in the amount of information that consumers have about nutrition and healthy foods. Cold-pressed juice and cleansing, which previously embodied the concept of nutrition for many consumers, are n...