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Podcast: Taste Radio
Episode: Insider Ep. 2: Want Brand Loyalty? 'Be Consistently Great,' Says Uncle Matt's Founder; Insight Into the KDP/Core Deal
Description: Matt McLean, founder and titular figure of organic beverage company Uncle Matt's, is fond of saying that orange juice is ounce-for-ounce the most nutritious beverage on the market. He might be a little biased; after all, orange juice is the brand's flagship line. There are, however, a few qualifiers to his promotion of orange juice, notably organic sourcing and high quality standards, each of which are rooted in Uncle Matt's business philosophy. "We want to be consistently great at everything we do," he said in an interview included in this episode. "We don't skimp. We...