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Podcast: Taste Radio
Episode: Ep. 111: Sweet Leaf/Deep Eddy Co-Founder: 'You Can't Read The Book. You Gotta Live It.'
Description: When it comes to entrepreneurship, Clayton Christopher believes that "you can't read the book; you gotta live it." And live it he has; Christopher is best known as the co-founder of Sweet Leaf Tea, acquired by NestlΓ© Waters in 2011, and Deep Eddy Vodka, which just five years after its launch was sold to Heaven Hill Distilling for a reported $400 million. Yet even as a highly successful entrepreneur and investor, Christopher, currently the co-founder and managing director of private equity firm CAVU, has always looked beyond simply achieving a desired end result. In an interview included in this episode of T...