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Podcast: Taste Radio
Episode: Ep. 109: To Build a $600 Million Brand, RXBAR's Peter Rahal Got a Little Uncomfortable
Description: Here's a hypothetical question: What if we were to tell you that one could start a food company and in less than five years sell it for $600 million? Would that be something you'd be interested in? (That was a rhetorical question.) As unlikely as it sounds, that's exactly what happened to Peter Rahal, the co-founder and CEO of RXBAR. Launched in 2013, RXBAR, which markets clean label protein bars, quickly became one of the fastest growing snack brands in the U.S. The company had net sales of approximately $120 million in 2017 and in October was acquired by the Kellogg Company for...