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Podcast: Taste Radio
Episode: Ep. 85: Honest Tea Co-Founder Barry Nalebuff: 'Focus on Solving a Real Problem'
Description: Barry Nalebuff believes that food and beverage entrepreneurs should focus on solving what he calls "a real problem." When he co-founded organic beverage brand Honest Tea 20 years ago, that meant delivering healthier bottled drinks to consumers at a time when few such options existed. Nalebuff has since integrated that philosophy into other ventures, including alcoholic kombucha company Kombrewcha and Maker Oats, a new brand of organic overnight oats that he developed in partnership with Quaker Oaks. The ultimate goal, he says, is to transform an industry laden with unhealthy ingredients and formulations. "If you think about what people have put...