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Podcast: Taste Radio
Episode: Ep. 80: GT's Kombucha Founder: "Successful Businesses Come From a Pure Place"
Description: Earlier this month the Taste Radio team met with GT Dave, the founder of best-selling kombucha brand GT's Kombucha. In an interview recorded for this episode, Dave discussed the origins of GT's, a brand he created 22 years ago and its pioneering role in the fast-growing and high-profile kombucha category. Recorded at the company's headquarters in Los Angeles, Dave explained his belief that most "successful businesses come from a pure place" and stressed that brands should attempt to connect with consumers on a personal, intimate level. He also discussed why the company is constantly innovating and attempting to improve. "Complacency is...