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Podcast: Taste Radio
Episode: Ep. 78: Four Loko/Koia Co-Founder On Why Branding Is The Key to Winning
Description: Episode 78 of BevNET's Taste Radio podcast features a conversation with Chris Hunter, the co-founder of plant-based protein drink brand Koia and a co-founder of Phusion Projects, the Chicago-based alcoholic beverage company best known as the maker of Four Loko. In our interview, recorded at Natural Products Expo East 2017, Hunter discussed the remarkable rise (and notorious reputation) of Four Loko and why a focus on branding and merchandising was key to its success. Hunter also explained his belief that the natural food and beverage industry is "the most exciting space out there," his role in reframing and positioning Koia as a...