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Podcast: Taste Radio
Episode: Ep. 70: Suja CEO: Here's How To Make Your Own Luck; Kefir's Moment
Description: Episode 70 of BevNET's Taste Radio podcast spotlights a recent conversation with Jeff Church, the co-founder and CEO of Suja, a maker of organic beverages, including high-pressure processed juices, drinking vinegars, and kombucha. At the helm since 2012, Church has guided Suja's remarkable ascent as the leading brand in a highly competitive cold-pressed juice category and was instrumental in its partnership with the Coca-Cola Co., which in 2015 acquired a 30 percent stake in the company. Recorded at Suja's vast production facility in San Diego, Church opined on the role of luck in business, why a thorough understanding of consumer demand is critical to...