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Podcast: Taste Radio
Episode: Ep. 67: Sir Kensington's Scott Norton Talks Condiments and Culture
Description: On this week's episode of Taste Radio, Project NOSH editor Carol Ortenberg and BevNET's Jon Landis are joined by Scott Norton, founder of natural condiment brand Sir Kensington's. Fueled by a mission to create "condiments with character," the New York-based company, which was acquired by food and consumer product giant Unilever in April, is using a commitment to clean ingredients and responsible sourcing to reshape how consumers think about ketchup, mayonnaise and the entire condiment category. In our conversation, Norton discusses the company's "inside-out" approach to marketing, how a strong company culture can bring tangible business results, and how a...