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Podcast: Taste Radio
Episode: BevNET Podcast Ep. 54: Fixing The Disconnect Between Functionality and Brand Story
Description: Livio Bisterzo thinks millennials are the new hippies. And he's got just the snack for them. A longtime entrepreneur, Bisterzo is the founder and CEO of Green Park Brands, a self-described "food innovation company" based in Los Angeles. Approximately 18 months ago, the company launched its first brand, Hippeas, a line of organic chickpea puffs available in six varieties. The vegan snacks are high in fiber and protein and sold in wide range of natural and conventional grocery retailers; they're also carried nationally at Starbucks cafes. In a recent interview recorded for this edition of the BevNET podcast, Bisterzo credited the...