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Podcast: Taste Radio
Episode: BevNET Podcast Ep. 44: BodyArmor/Vitaminwater Co-Founder Mike Repole: "It's Gold or Nothing."
Description: Mike Repole, the co-founder of BodyArmor, is unsatisfied. Why? Because BodyArmor, despite its impressive growth in recent years, is not the world's top-selling sports drink brand. Repole, who also co-founded vitaminwater and is a horse-racing magnate and billionaire, clearly does not lack ambition. As part of a wide-ranging interview recorded for this edition of the BevNET Podcast, Repole, who joined BodyArmor as a co-founder through an investment in the brand in 2012, said that despite Gatorade's longstanding domination of the sports drink category, he believes the giant can be knocked off its pedestal. And for BodyArmor to replace it would be...