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Podcast: Taste Radio
Episode: BevNET Podcast Ep. 37: Califia Farms CEO: "The Biggest Could Be Ahead of Us"
Description: Greg Steltenpohl, the CEO of Califia Farms and a beverage entrepreneur for nearly four decades, is constantly thinking about innovation. For Steltenpohl, who cut his teeth in the beverage business in 1980 with the launch of super-premium juice brand Odwalla, meeting the evolving needs of a growing base of young, educated and health-conscious consumers has made new product development a cornerstone focus for Califia. Since launching in 2010 the company has embraced several fast-growing beverage trends, including dairy alternatives and cold brew coffee, and introduced a steady stream of new brand and line extensions. But Steltenpohl is pushing for more. The podcast...