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Podcast: Taste Radio
Episode: BevNET Podcast Ep. 33: The Secret Sauce in Coke's Recipe for Entrepreneurial Investment
Description: A couple weeks ago, the podcast team had an opportunity to sit down with Scott Uzzell, the president of the Coca-Cola Co.'s Venturing and Emerging Brands (VEB) unit. The overarching mission of VEB is to identify and nurture the next billion-dollar brands for Coke, and in this podcast, recorded at the NACS 2016 show, Uzzell shares details about the unit's investment and incubation strategy. As part of a wide-ranging discussion, Uzzell, who has been with Coke for 16 years and was named president of VEB in February, 2014, discusses the three pillars of investment for VEB and why he views modern marketing...