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Podcast: Taste Radio
Episode: BevNET Podcast Ep. 21: Trendspotting -- Where's the White Space?
Description: The cold brew coffee craze is sweeping through the beverage industry, and it seems like everyone's trying to get a piece of the action. But we've seen this story before: companies flocking to a hot category, and often times ending up with a less-than-successful outcome (see: energy drinks, cold-pressed juice). "It's just a sign of how this industry works," BevNET CEO John Craven said in a new podcast. "When people see opportunity, you get the herd moving quickly trying to get their troops on the front line for this -- hopefully -- big surge in cold brew consumption. But right...